"Ultraman"

I have always wanted to know what exactly is the proper name for the tower that holds lines and lines of cable dangling from one end to another end.....endless??? My daughter called them "The Ultraman"......hahahaha (I guessed if you have a once glance look, it does look like the animated hero...Ultraman). Though the cable holder has a different kind of shapes and sizes but they all look the same......

Kalau kat S'pore you can't visibly sees all that....tapi kat Brunei ni...mak oii....bersepah, you can find it almost everywhere by the roadside. Be it at the highway ke.....rural areas ke......you will not miss it!!!